Comments for LFH - illuminating brands http://www.illuminatingbrands.com Tue, 07 Feb 2012 11:26:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Send to Print/Print to Send by Luke Ferrand http://www.illuminatingbrands.com/2012/02/send-to-print-print-to-send/#comment-29 Luke Ferrand Tue, 07 Feb 2012 11:26:34 +0000 http://www.illuminatingbrands.com/?p=2075#comment-29 I saw some 3D printed objects at the V&A during London Design Festival and it is definitely going to change the way we design in the future. It's the shape of things to come! I saw some 3D printed objects at the V&A during London Design Festival and it is definitely going to change the way we design in the future. It’s the shape of things to come!

]]> Comment on Back to black by Luke Ferrand http://www.illuminatingbrands.com/2011/10/back-to-black/#comment-10 Luke Ferrand Tue, 10 Jan 2012 19:17:44 +0000 http://www.illuminatingbrands.com/?p=246#comment-10 I personally would like to see Pantone choose black as the official colour for 2013! I personally would like to see Pantone choose black as the official colour for 2013!

]]> Comment on We’ve Been Tango’ed by Brett Goldhawk http://www.illuminatingbrands.com/2012/01/weve-been-tangoed/#comment-9 Brett Goldhawk Tue, 10 Jan 2012 16:52:40 +0000 http://www.illuminatingbrands.com/?p=1916#comment-9 I always wait with bated breath for the associated dialogue that comes with each colour pick. The color is chosen to purportedly connect with the zeitgeist (mood or spirit of the times). Here's some historical inspiration. 2011 "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues. 2010, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing. 2009, In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow. "The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.” 2008, "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic." I always wait with bated breath for the associated dialogue that comes with each colour pick. The color is chosen to purportedly connect with the zeitgeist (mood or spirit of the times).

Here’s some historical inspiration.

2011
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.

2010,
Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

2009,
In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.
“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”

2008,
“As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”

]]> Comment on Something fishy here! by Brett Goldhawk http://www.illuminatingbrands.com/2012/01/something-fishy-here/#comment-8 Brett Goldhawk Tue, 10 Jan 2012 14:56:09 +0000 http://www.illuminatingbrands.com/?p=1856#comment-8 looking through the mundane that is John West, Princes and Retailer own I came across this little gem. http://www.tesco.com/groceries/product/details/default.aspx?id=254863672 A brand that has one foot(fin) firmly in the past. looking through the mundane that is John West, Princes and Retailer own I came across this little gem.

http://www.tesco.com/groceries/product/details/default.aspx?id=254863672

A brand that has one foot(fin) firmly in the past.

]]> Comment on Something fishy here! by Luke Ferrand http://www.illuminatingbrands.com/2012/01/something-fishy-here/#comment-5 Luke Ferrand Tue, 10 Jan 2012 12:23:00 +0000 http://www.illuminatingbrands.com/?p=1856#comment-5 They make the idea of eating fish - circa 1930 - appealing! They make the idea of eating fish – circa 1930 – appealing!

]]> Comment on Something fishy here! by Naomi Hawkins http://www.illuminatingbrands.com/2012/01/something-fishy-here/#comment-4 Naomi Hawkins Tue, 10 Jan 2012 11:15:45 +0000 http://www.illuminatingbrands.com/?p=1856#comment-4 These labels are stunning! The way they successfully communicate provenance and history also makes the idea of eating fish very appealing. These labels are stunning! The way they successfully communicate provenance and history also makes the idea of eating fish very appealing.

]]>