A brand’s history – the story behind it – is often used to give authenticity and credibility to its proposition, often in the form of a crest, a coat of arms or a notable signature. However, newer brands aren’t so fortunate and often lack genuine historical credibility leaving them searching for different ways to appeal. ...

During tough economic times ‘cost reduction’ is often a key driver for brand owners/retailers and, therefore, sustainability issues are often brushed under the carpet. In my opinion, however, the idea of cutting costs and creating greener packaging can sit by side on the agenda, even when times are tough. The use of raw materials in the manufacture ...

A colour very close to the designer’s heart is, of course, Black. Perhaps it’s the comfort – being neutral – knowing that it goes well with any other colour, whether we sketch it on a pad or select it on the computer screen. Indeed when we wear it, it becomes the basis of the much maligned ’designer uniform’. Ultimately it’s a colour that defines. However there’s ...